CASE STUDIES | HEDGE.COMOne crypto hedge platform with character
About the project
– Year: 2025
– Duration: 3 months
– Engagement type: Single contract
I worked closely with the team at Reserve.org on the exploration of a new product concept through a focused, high-velocity sprint. After several rounds of logo ideation, we aligned on a clear direction and developed a robust brand platform designed to scale across multiple channels.
I later partnered with the product design team to guide the application of the brand within the UI, ensuring a cohesive, distinctive product experience.
While Hedge.fun was ultimately shelved, the work below stands as a reflection of the strategic and design foundation created during that process.
– Branding Workshops
– Creative Direction
– Product Workshops
Activities
– Logo Design
– Brand Guidelines
– Product Art Direction
– Brand Assets
– 3D Assets
Deliverables
josh king - product designer"Working with Lucas was a great experience! He delivered on time, was organized, and easy to talk with. As a long time designer myself, I can say that his work is top level. I would highly recommend working with Lucas, and hope to again in the future.”
BRAND DESIGNCreating a character
The brand strategy behind Hedge.Fun revolved around thinking on the platform as if it was a character. For it, several visual assets were created, representing the way “Hedgar” (as we call it) will express.
PRODUCT DIRECTIONTranslating the brand
After the brand was defined, we found areas where the current artifacts of the product could be dressed up with the attitude of the brand. The idea was to have an authentic UI, far from your standard Shadcn product.
Thank you for watching
♥