Portrait of Lucas Lopez designer 
Hola, I’m Lucas Lopez

A product designer who cares for your vision, working with startups worldwide.

My work is a blend of business understanding (the why), with user’s advocacy (to who), and thoughtful implementation (the how).

lucaslopez.design@gmail.com • +1 929 417-6355

My goal is helping you ship yours

I specialized on supporting tech B2B-B2C projects, CEOs, and lean dev teams in their daily operation with valuable business-driven insights and deliverables.

With 12+ years of experience, I have been assisting big-name companies, agencies, startups, SaaS and Web3 protocols alike by owning the design initiatives, while bridging operational gaps with other stakeholders.

    • Creative workshops that lead to clear business-level definitions.

    • Presentation decks for funding initiatives.

    • Design advisory.

    • Design Audits for all your active touch points.

    • UX/UI design -or redesign- for web and native mobile apps.

    • End-to-end product design for MVPs and beyond.

    • Design systems to ensure consistency and ordered growth.

    • Technical documentation that your FE team will love.

    • Micro-interactions and animations to level-up user delight

    • Prototypes for user testing and VC or stakeholder presentations

    • Accessibility design following WCAG guidelines

    • No-Code web design and management to free-up your dev team time.

    • Custom conversion-driven landing page design, optimized for marketing funnels.

    • Mobile-first full-scale websites for B2C and B2B audiences.

    • SEO-first best practices, including SERP saturation, and Core Web Vitals score optimization.

    • Branding workshops to define your brand voice, archetypes, and other fundamentals.

    • Logo and brand guidelines design.

    • Rebranding for startups and businesses.

    • Fractional Design advisor, supporting founders, CEOs, and CTOs with business decisions, and advocating for healthy user-product relationships.

    • Embedded IC for startups, with full ownership of all-things design.

  • I'm a professional UX and product designer, motivated to deliver strategic value for clients.

    With a mindful and holistic approach to impactful design, I have helped teams and organizations thrive, achieving outperforming results, improving processes, boosting metrics, and hitting KPIs.

    Since 2010, I have brought over 300 high-level strategies and projects to life for local and global markets, most recently focusing on Web3 and SaaS, but also covering hospitality, automotive, finance, retail, e-commerce, healthcare, and more.

    I work with PMs, supporting the definition of the project’s scope, and the mapping priorities for MVP, balancing backlog features & new improvements.

    Since my early days of design in Colombia, I have been passionate and curious about solving challenges through design. I focus on building strong relationships, leading by example, and motivated by delivering excellent craft with full ownership.

What people have to say

  • "What always impressed me the most was that he is much more than a designer -- he is capable of having highly technical workshops with engineers and business visionaries and crafting a Customer Experience Journey from scratch"

    Shane Molidor | Founder & CEO @ Forgd

  • "I've worked with Lucas at Milestone Internet. He is an extremely talented and passionate hard working UI/UX designer and creative lead. We've worked together on a number of high-profile accounts – and Lucas was a key piece of all of these projects."

    Artyon Sklyarov | Former Head of Design @ Milestone

  • "Lucas Lopez is an outstanding Creative Director with whom I had the pleasure of working at Ascendex. His ability to bring fresh and innovative ideas to the table was impressive. He has a keen sense of how to craft compelling user experiences that connect with the audience on a deeper level."

    Raju Davé | Head of Digital transformation @ AscendEX

  • "Lucas’ web design and UX skills consistently impressed me. His keen understanding of digital strategy enabled him to translate the goals of the clients into compelling designs that produced exceptional user experiences, and were high-converting."

    Michelle Robins | Decision Science @ LinkedIn

  • "What always impressed me the most was that he is much more than a designer -- he is capable of having highly technical workshops with engineers and business visionaries and crafting a Customer Experience Journey from scratch"

    Shane Molidor | Former CEO @ AscendEX

  • "I've worked with Lucas at Milestone Internet. He is an extremely talented and passionate hard working UI/UX designer and creative lead. We've worked together on a number of high-profile accounts – and Lucas was a key piece of all of these projects."

    Artyon Sklyarov | Former Head of Design @ Milestone

  • "His ability to bring fresh and innovative ideas to the table was impressive. He has a keen sense of how to craft compelling user experiences that connect with the audience on a deeper level."

    Raju Davé | Head of Digital transformation @ AscendEX

  • "Lucas’ web design and UX skills consistently impressed me. His keen understanding of digital strategy enabled him to translate the goals of the clients into compelling designs that produced exceptional user experiences, and were high-converting."

    Michelle Robins | Decision Science @ LinkedIn

Experience

SitBak Design Studio

Founder
2023 - Presen
Design Advisory for Startups

Supporting Web3 projects, and other design agencies, including

  • tea Protocol: Founder designer, delivering End-to End web and product design for its Incentivized Testnet. See case study.

  • Forgd: Founder designer of a web3 SaaS advisory platform. Owning all aspects of design. See case study.

  • eOracle: Fractional Design Advisor, supporting product, web and brand design design initiatives

  • Centric Park: Delivering web-based platforms and micro-sites for top notch clients including MIT and Nation Wide Insurance

AscendEX

Head of Design / Sr. Product Design lead
03 / 2022 - 03 / 2023
Hybrid - New York, NY

Web3 | B2C | Start-up

  • 300% increase in trading conversions by retail users after the implementation of the revamped user’s dashboard on Desktop and APP, and the new “Quick-trade widget”.

  • Attained 500K+ funded accounts and 75K MAU (Monthly Active Users).

  • Directed the enhancement and creation of 6 internal products in 8 months driving $150MM on avg. daily trade volume, for 350 cryptocurrencies supported.

  • Led 15 collaboration workshops with C-level executives, key stakeholders, and UX design peers, defining expectations, feasibility, goals, and MVPs.

    • Directed and executed the end-to-end UX and visual design of a B2B blockchain incubator within 6 months, delivering UX strategy, Design system development, 100+ components, permutations, and 80+ layouts.

    • Led 10 usability testing sessions with the different user profiles. Identified improvement opportunities, and later implementation of “quick wins”.

    • Created and maintained the exchange’s design system, supporting 200+ components, used by stakeholders, and strategic partners.

Milestone Inc.

Sr. UI/UX design lead | Design Ops
01 / 2018 - 03 / 2022
Full-Remote / Santa Clara, CA / New York, NY

SaaS | B2B | B2C | Start-up

  • 30% optimization in production times, by structuring and implementing intra-departmental processes between design, dev, and content and product teams; for enterprise-level and top-50 customers.

  • Achieved 95% quarterly personal OKR completion, and 85% mark for the design team, by tracking the department’s roadmap and SMART goals.

  • Won 7 of the company's largest clients in pitches, by showcasing the value of the design services.

  • Designed and overviewed scalable information architectures and design systems for over 300+ projects of large-scale brands such as Marriott Hotels, Choice Hotels, Nissan, and Renault.

    • Released 6 new B2B and B2B2C products for clients, from ideation to implementation.

    • Implemented visual WGAC accessibility guidelines and applied them retroactively to over 200 live sites.

    • Coached and trained a team of 7 designers in multiple countries while completing and leading 140+ digital projects.

    • Improved conversion rates for 30+ websites by leading CRO using heat-map & analytics analysis, UX audits, and A/B Testing.

    • Ideated 2 training platforms for Customer Service Managers, and design hires, including 10+ hours of video-recorded material, optimizing onboarding, and new product offerings training times by 30%.

Find additional previous experience in my LinkedIn profile

Skills & Design Powers

  • Process optimization & documentation

  • Heatmaps and analytics analysis for conversion optimization

  • A/B testing

  • SEO-first design

  • Accessibility design - WCAG compliance

  • HTML and CSS

  • Digital marketing

  • Email marketing

  • UX research and design

  • Product design (Web and mobile)

  • UI & visual design

  • Design systems creation & management

  • Responsive web design

  • Sitemaps & information architecture

  • User flows

  • Wireframe design & prototyping

  • Interaction design

Tools & Software

  • Jira & Confluence

  • Wrike

  • Basecamp

  • ClickUp

  • Notion

  • Figma

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, XD

  • Whimsical

  • CSS frameworks: Bootstrap, Tailwind, UIKit V3

Featured Awards & Recognitions

  • HSMAI Adrian Awards 2022

    Classic Hotel in Delaware Drives Bookings, Revenue, and Meeting RFP Leads 277% Above Pre-Covid Levels.
    Hotel Dupont. Milestone Inc.

  • Search Engine Land Awards 2022

    Best Commerce Search Marketing Initiative – SEO. Sun Outdoors Triple their Conversions and Online Revenue with a New State-of-the-Art Website.
    Milestone Inc.

  • HSMAI Adrian Awards 2021 x2

    Crisis Communications and Management Silver - Marriott "What to Expect" Covid Module.
    Recovery Strategies Silver - Marriott "What to Expect" Covid Module.
    Milestone Inc.

  • US 2020 Search Awards

    Shortlist Best Use of Search– Travel/Leisure (SEO) - Hacienda Del Sol Resort’s 16% YOY online growth despite the global pandemic
    Milestone Inc.

  • US 2019 search Awards Winner x2

    Best Use of Search– Retail/eCommerce - Renault Eurofranceses de Mexico.
    Best Use of Search Travel/Leisure (SEO) - The Evelyn Hotel
    Milestone Inc.

  • US 2019 search Awards Winner

    Best Use of Search Travel/Leisure (SEO) - The Evelyn Hotel
    Milestone Inc.

  • HSMAI Adrian Awards 2019 x3

    Bronze Web Site - The Evelyn Hotel
    Bronze Web Site - Ahau Collection
    Bronze Web Site - The Shelbourne – An Autograph Collection Hotel
    Milestone Inc.

  • 2018 Magellan Awards

    Gold Winner - St Kitts Tourism Web design
    Tambourine

  • 2016 Effie Awards Colombia x2 Golds)

    Gold-Government Campaigns or/an Institutional Campaigns
    Gold-Social Transformation Campaigns
    Colombia Magia Salvaje
    Sancho BBDO - Colombia