CASE STUDIES |  moremarkets

MoreMarkets is a borderless financial platform redefining how the world earns through crypto rails.

About the project

– Year: 2025
– Duration: 9 months
– Engagement type: Founder Designer - Contract

MoreMarkets was a DeFi protocol designed to help users generate yield on idle crypto assets. Its primary moat was simplicity: the product needed to inspire trust and reliability while guiding users through processes that are often perceived as complex and intimidating.

The protocol initially launched with a focus on the XRP ecosystem, and later expanded to support NEAR, BTC, ETH, and USDC—receiving strong, positive sentiment from the community as it grew.

I was brought in early to help define the foundational brand and product decisions that shaped the overall user experience.

MoreMarkets ceased operations in December 2025.

– UX Workshops
– Rebrand / Brand optimization
– UX Research & Strategy
– Information architecture
– Product Design
– No-Code Web Design
– Social Media Graphics
– Motion Graphics

Activities

– Brand guidelines
– 0-1 Design system
– Components Library
– Technical Documentation
– Marketing website
– User flows & wireframes
– Brand Assets
– Interaction design
– 3D assets
– Animated UI Graphics

Deliverables

VISIT WEBSITE

During the ~7 months of operations, we achieved

2000+

unique registered wallets

$40M

in TVL, with a record of $6M deposited to the Eagle account within 10 mins of launch

60K+

Users registered to early access

ALTAN TUTAR - CO-FOUNDER & CEO

"Working with Lucas was like adding a design co-founder to the team. He helped us move fast without cutting corners, shaping both the product experience and the visual foundation of the product. The result was a system that supported a rapid launch and scaled smoothly as the vision evolved.”

outcome

A single button to access yield.

In the early days of the product, our reach was focused directly to XRP investors and token holders. The task one simple: One button. That’s it.

With that in mind, additional user flows were built around simplicity and hand-holding, to ensure users can complete web3 as if they were using a web2 product.

Later, the product evolved, supporting more networks. With previous learnings, the landing page adapted, but the principle remained the same.